If you’ve ever dabbled in video production or heard stories from the set, you’re probably familiar with the phrase, “We’ll fix it in post.” It’s the kind of last-minute hope that editors dread, implying that unforeseen issues during filming can somehow be smoothed over in post-production. While editing software and skilled post-production teams can work wonders, relying too heavily on “fixing it in post” often leads to inefficiencies, increased costs, and a finished product that doesn’t quite hit the mark.

At Curtis Visual Works, we like to say, “Fix it in pre.” Why? Because proper planning during the pre-production phase is the key to creating impactful content that’s on time, on budget, and aligned with your goals. Whether you’re working with a production company like ours or tackling a project on your own, here’s why pre-production is the most critical phase of the process, and how it can save you from future headaches.

Pre-production is the foundation of any successful video or photo project. It’s the phase where ideas are transformed into actionable plans, ensuring every detail is accounted for before the cameras roll.

• Minimizes Surprises:
  A solid pre-production plan reduces the chances of encountering unexpected obstacles on set. For instance, scouting a location ahead of time might reveal a sound issue or lighting challenge that can be addressed before shoot day.

• Streamlines the Workflow:
  With a detailed shot list or storyboard, your team knows exactly what needs to be captured, reducing downtime and confusion during the shoot.

• Prevents Re-Shoots:
  One of the costliest mistakes in production is realizing after the fact that you missed something crucial. Proper planning ensures you capture everything you need the first time.

• Enhances Creativity:
  Ironically, the structure provided by pre-production can actually free up creativity. When the logistics are handled, you can focus on capturing impactful, high-quality content.

Businesses that invest in pre-production not only save time and money but also create more effective content. A well-thought-out plan ensures your video or campaign aligns with your brand, speaks to your audience, and serves a clear purpose.

For example, if your goal is to drive engagement on social media, pre-production allows you to tailor your script, visuals, and call-to-action for that platform. By understanding your audience and defining your objectives upfront, you avoid the scattershot approach that leads to lackluster results.

While planning is essential, it’s equally important to remain open to adjustments and opportunities. The best-laid plans don’t always account for last-minute changes in the market, shifts in audience behavior, or a creative spark that strikes during production.

For example, let’s say your original goal was to create a polished product video, but during the shoot, your team captures an unscripted moment that feels authentic and relatable. Being flexible enough to adapt your plan and include that moment could elevate your content from good to great.

Pre-production gives you the framework, but flexibility allows your project to evolve naturally. Think of it as creating a solid foundation for a house—you want it to be sturdy, but there’s still room to rearrange the furniture.

At Curtis Visual Works, we know the power of proper planning because we’ve seen the difference it makes. Whether it’s mapping out a detailed storyboard or brainstorming creative ways to tell your story, our pre-production process ensures your project is set up for success from the start.

But we also believe in the magic of the unexpected. The best content strikes a balance between preparation and spontaneity. With the right mix of both, you’ll not only create impactful content but also save time, money, and maybe even a little sanity along the way.

Find us on DesignRush as your Denver video production agency. 

If you’re ready to elevate your content strategy, reach out to us. Let’s plan something amazing together.